IBA (Igniting Business Agility) academy enables the participants to master the skills that will help them design customer experiences in a better, more successful and efficient way.


Who is the IBA academy best suited for:

The workshops are created for groups of participants that identify as change agents, innovation champions, relevant stakeholders and decision makers, professionals and experts who are willing and aiming to help their organisation become more adaptable, resilient and prepared to face the uncertainty, thus taking the lead in the fierce market game.

Participants will get the most value out of this training if they are:

Ready to adopt a new mindset and understand the velocity of change in the business world

Willing to discuss with their peers about the challenges their organisations are currently facing

Always on the lookout for new ways to surmount the obstacles in their everyday work

Eager to find out how they can adapt and contribute to the success of their teams

Looking to master new skills that will help them create, retain or renew customer relationships

Open to implementing a new range of tools and frameworks

Keen to broaden their understanding of relevant technologies and industry players

Enthusiastic about learning and taking part in hands-on workshops

A Gartner study recently concluded that 53% of companies see enhancing customer experience as a top driver for innovation, while GE report states that nearly 3 in 4 global executives believe a lack of skills is an issue facing their industry.

Traditional training does not offer the skill set needed to future-proof your business, but this program will enable you to take the learning experience one step further and help you master skills that are practical, applicable and most of all – crucial for all the companies that aim to survive and thrive in the years to come.


The IBA academy has been created by two leading consultancies in the field of corporate innovation and business agility.

Growit Agile is committed to enabling organizations to maximize their potential by introducing and implementing agile practices and prides itself in comprising the biggest team of agile practitioners in Serbia that is focused on business agility across the industry spectrum. Their portfolio includes, but is not limited to working with many IT, pharmaceutical, telco, insurance and FMCG companies. From creating and implementing a variety of unique tailor-made trainings for their clients with focus on building a more agile culture, to providing mentorships and coaching agile teams within companies, Growit has been successfully promoting agile practices, thus helping a number of companies remain relevant in the ever-changing market.

ICT Hub comprises a team of individuals dedicated to empowering innovation, both in smaller business systems that are fighting for their market place, as well as in corporations that are making significant efforts to improve their current industrial positions. Through a series of educational, mentoring and consulting activities, all aimed at building and strengthening the community inspired by innovative actions, ICT Hub provides professional support in strategic approach to innovation, improvement of the organizational culture and development of technological entrepreneurship, both to partners in Serbia and the region of SEE.



The previous year has been challenging for us, as we are aware that we need to respond quickly and efficiently to the needs of our customers and the rapidly changing market. It is extremely important to create an environment in which all our employees are given an opportunity to initiate changes and improve their daily business, so that we could secure the future for our bank together. The training program like IBA Academy is something I highly recommend, because Growit and ICT Hub have designed the workshops to be interactive and inspiring, tailor-made for the participants. They exceeded our expectations and shared with us a unique content, adding practical examples that were essential as they introduced us to business trends and technologies and they have presented us with relevant and very hands-on experiences. Our biggest benefit are the satisfied employees, who understand the changes that are happening around us and among us and who are now able to apply what they’ve learned in their everyday work. There is also no doubt that these workshops will help us fulfil our vision – to become the most recommended bank on the market.

Raiffeisen Bank Serbia
As a bank that aims to be a relevant and reliable partner to its clients in times when they make important life and business decisions, it is necessary that we understand their needs and behaviors so that we could develop internal capacities and react to them in a timely manner with solutions that create value for the clients, but also for our bank. For years, our biggest supporters in elevating business agility and adopting a strategic approach to innovation have been our partners, ICT Hub and Growit. Achieving business success nowadays is a team effort, and having the right teammates makes it all the more worthwhile.
OTP Bank Serbia

Through a strategic and systematic approach, carefully curated educations and startup collaboration programs, ICT Hub has helped us improve the competencies of our business system in order to respond to market changes and customer needs more quickly, but also encouraged us to consider and develop new strategic directions, introduce new ways of work and learning inside the organization. The overall employee satisfaction with their work and business surrounding has also amplified, which in turn resulted in a greater customer satisfaction with our services. Altogether, that process has enabled the further development of our corporate culture that underlines and nourishes the value of innovativeness, openness and trustworthiness.

Direct Media

Within large corporate systems, the changes are slow, so when we initiated the process of marketing campaign automation, we realized that we do not want to take the standard route and that we need someone outside our organization to shake things up and lead us the right way. The Growit team managed to help us set a team, processes and collaboration plans in place and at the end of the day, manage to deliver the optimal results in the timeframe we had set. Expect transparency, flexibility, professionalism and above all – a partnership in reaching the ultimate project goals.

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